As well as shooting portraits of the Cordwainers and stills of a range of shoes for a new catalogue designed by Remember Creative, I was asked by the client to take some shots emphasising the craftsmanship of the workers and the fact that each pair of shoes is hand made to order. We decided to make the images look timeless by shooting in black and white and focussing very much on the hands and tools used by each of the craftsmen. I also used available light to add an element of grittiness to the images.
The client liked them so much that they had some large canvas prints made up to decorate their entrance reception:
The full set of images can be seen here.
Remember Creative did a lovely job of the catalogue, which was delivered in time for a specific trade show, and the client has subsequently said that their new image has put them head and shoulders above the competition and, as a result, they have seen business increase significantly since the trade show.
You must be logged in to post a comment.